Birmingham flagship store Typhoo building

Our Midlands flagship warehouse is set in the original Typhoo Tea Factory.  Latifs, serving the Midlands since 1956

West Midlands, UK

Latifs is a family business that has been trading since 1956


Our stores

In addition to our online retail operation, we have two physical stores that can be found in Birmingham and Bilston (Wolverhampton). For over 60 years our customers have been visiting us to find incredible variety at discount prices from our branded ranges

We offer our customers a rapidly changing assortment of brand names and high-quality merchandise at prices up to 95% below standard prices - guaranteed!


How we offer such amazing prices

Our prices are up to 80% off what you would find the same products at elsewhere.  So how do we do it?


High-street / ex-store surplus: We regularly sell surplus stock from well-known high-street brands.  They've ordered too much, or it hasn't arrived in time.  They wont allow us to advertise the exact details anywhere, so the only way to take advantage is to pop in to store to see what we have.
Clearance Parcels: When a business wants to sell on huge parcels for clearance, they'll come to us.  We'll pick the best items for you, at our always #loloprices prices.
Bankrupt stock: When businesses go bankrupt, we buy stock from them in bulk.  We pass this huge saving on to you.  Saving you pounds, not pennies.


Our online store

Due to the rapidly changing nature of our stock, it's impossible to list our thousands of products online. 

We regularly pick our top lines and make them available via our site for you to buy.


Shop in confidence 

We only transact via PayPal and your purchase is backed by their industry-leading resolution service.  All orders are usually despatched next working day, from our distribution centre in the Midlands.

Your visit to our site is externally certified to be secure - look for the locked padlock / 'https' in your browser to confirm this

We are proud of our products and customer service, so proudly provide a facility for reviews and feedback.


In the Community

We are the proud recipient of the Jaguar Landrover Arts & Business Culture Champion award for our commitment and contribution to the Arts as a business.  Our charitable foundation, The Latif Foundation has built a 'fee free' education school in Pakistan. Latifs continues to have local and international outreach for social cohesion.


Latifs Online

84 Bordesley Street



B5 5PN